COMMUNICATION AS A TOOL FOR EFFECTIVE MANAGEMENT

COMMUNICATION AS A TOOL FOR EFFECTIVE MANAGEMENT

CHAPTER ONE

INTRODUCTION

1.1          Background of the Study

Communication is the major means by which the functions of management are accomplished. In any organization, formal or informal, effective communication leads to effective management which aids achievement of organizational goals. Effective personnel management is a function of effective communication as management involves working with and through others to achieve corporate goals. The realization of the goals of an organization hinges on effective communication among the various operating personnel (Akinubi et al., 2012).

            Communication has tremendous implication on management processes such as planning, organizing, directing, and controlling. Such activity that consumes over fifty percent of the manager’s time and that has implication on the principal functions of managers needed to be handled more efficiently and effectively (Ayodele and Idowu, 2009). The activities of efficiency, accountability and transparency are better managed if there is effective communication. Communication has become an essential tool for smooth organizational management. In fact, the basic fundamental activity of any given organization is affected through communication. Communication is therefore, a very important factor for every manager, as it is the process through which goals; plans, decisions and directives are conveyed to workers, (Okoroafor, 2002). Also Herbert (2007) observed that without communication there can be no organization; for there is no possibility of the group influencing the behaviour of the individual.

Communication is seen as a process through which information is exchanged and understood by two or more people, usually with the intended or unintended motive to influence behavior. Robbins (2011) sees communication as transfer of information from a sender to receiver with the information been understood by the receiver.

Robbins (2011) believes that communication serves four major functions, which are for control, motivation, emotional expression, and information. Effective communication is the transfer of message, followed by feedback from the receiver to the sender, indicating the receiver's understanding of the message. Communication can help minimize conflicts and thwart cases of misunderstanding. Effective communication is important in an organization as it promotes decorum among staff and understanding between superiors and subordinates thereby facilitating the managerial processes. Therefore this study examines communication as a tool for effective management in the banking industry.

1.2          Statement of the Problem

The importance of communication in every organization can never be overemphasized as it helps to a large extent to dictate the ease at which organizations are managed. Communication has become a very central and critical tool for organization’s day-to-day activity. Communication also has a tremendous implication on the management processes such as planning, organizing, directing and controlling. The activities of efficiency, accountability and transparency are better managed if there is effective communication. It has become an essential tool for smooth organizational management. This is true for every organization, banks inclusive.

            Communication in banking sector however, is difficult and subject to misunderstanding because the message is often complex. Managers in the sector accommodate information more than they can cope with which normally lead to communication breakdown, and time and resources are wasted in the course of explaining some of these idea. The complexity of this message arise from conflicts about the content, the difficult nature of the subject, difficult working condition and noise that are inherent in the banking environment.

            Although several researches have been made on communication as a tool for effective organizational management, most of these studies have been focused on educational environment, manufacturing industry and the public sector with very few assessing its impact in the managerial process of financial institutions. This study set out to bridge this gap by examining communication as a tool for effective management with reference to the Nigerian banking sector. Also, this study also sought to assess the impact of communication tools, styles and quality on the effectiveness of management process in the bank under review.

1.3          Objectives of the Study

The broad objective of this study was to examine communication as a tool for effective management. The specific objectives are;

1.    To assess the impact of communication tools on the effectiveness of management in Union Bank Nig. Plc

2.    To examine the relationship between communication style and the effectiveness of management in Union Bank Nig. Plc

3.    To examine the impact of the quality communication on the managerial effectiveness in Union Bank Nig. Plc

1.4          Research Questions

Based on the above stated objectives, the following research questions were raised to be answered in the course of this study;

1.    What is the impact of communication tools on the effectiveness of management in Union Bank Nig. Plc

2.    What is the relationship between communication style and the effectiveness of management in Union Bank Nig. Plc

3.    To what is the impact of the quality of communication on the managerial effectiveness in Union Bank Nig. Plc

1.5          Hypotheses of the Study

The following null hypotheses have been formulated to be tested in the course of this study so as to provide answers to the research questions raised above.

H01:       Communication tools have no impact on the effectiveness of management in Union Bank Nig. Plc

H02:       There is no relationship between communication style and the effectiveness of management in Union Bank Nig. Plc

H03:       The quality of communication has no impact on the effectiveness management in Union Bank Nig. Plc

1.6       Significance of the Study

An organization functions by means of collective actions of different individuals, with each of these individuals capable of independent actions at each point in time which should be properly reported to the people that needs to know. Therefore, good communication is a necessity for achieving coordinated result.

This study therefore is of great significance to the study organization as it was designed to provides managers of the organization useful insight on the use of communication tools, the means/method of communication to adopt and the message perception of employees, thereby reducing incidence of inter-personal and communication conflicts and creating an open working environment that enhanced the productivity of the employees.

            As an academic research, this study is of great importance as it represents a humble contribution to knowledge and can be used as bedrock upon which further studies on communication can be based.

1.7        Scope of the Study

This study sought to examine communication as a tool for effective management in an organization. However the study is limited to examining communication as a tool for effective management in Union Bank Plc. Makurdi branch.

TOPIC: COMMUNICATION AS A TOOL FOR EFFECTIVE MANAGEMENT

Chapters: 1 - 5
Delivery: Email

Number of Pages: 65

Price: 3000 NGN

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