EFFICACY OF SOCIAL MEDIA IN ENHANCING SOCIALIZATION AMONG
SOCIAL STUDIES STUDENTS IN COLLEGES OF EDUCATION IN NIGERIA
Chapter
One
Introduction
1.1
Background to the Study
The
world is today celebrating the improvements in communication technology which
has broadened the scope of communication through Information and Communication
Technologies (ICTs). Modern Technology in communication no doubt has turned the
entire world into a “Global village”. But as it is, technology like two sides
of a coin, bring with it both negative and positive sides. It helps people to
be better informed, enlightened, and keeping abreast with developments in the
world. (Asemah and Edegoh, 2012). Technology exposes mankind to a better way of
doing things. Social networking sites like: Twitter, Yahoo Messenger, Facebook
Messenger, Blackberry Messenger (BBM), Whatsapp messenger, 2go messenger,
Youtube, Instagram, Badoo, Google talk, and Google Messenger are contributors
to the socialization process. These networking sites are used by most people to
interact with old and new friends, physical or internet friends (Asemah and
Edegoh, 2012). The world has been changed rapidly by the evolution in
technology, and has resulted into the use of technology as the best medium to
explore the wide area of knowledge. The evolution of internet technology has
led to its use as the best medium for communication. Whereby, two-third of the
world‟s internet population visits social networking or blogging sites, thus
serving as a communication and connection tool. Social Networking Sites (SNSs)
are online Communities of Internet users who want to communicate with other
users about areas of mutual interest, whether from a personal, business or
academic perspective (William, Boyd, Densten, Chin, Diamond & Morgenthaler
2009). The millions of social networking sites have transformed the thought of
global village into a reality whereby billions of people communicate through
social networking sites. Numerous benefits have been obtained through distant
communication through the use of social networking sites. With so many social networking
sites displayed on the internet, students are tempted to abandon their homework
and reading times in preference for chatting online with friends. Many students
are now addicted to the online rave of the moment, with Facebook, Twitter etc.
Today most youths and students possess Facebook accounts. The reason most of
them perform badly in school might not be far- fetched. While many minds might
be quick to blame the poor quality of teachers, they might have to think even
harder, if they have not heard of the Facebook frenzy (Oche & Aminu .2010).
Olubiyi (2012) noted that these days‟ students are so engrossed in the social
media that they are almost 24 hours online. Even in the classrooms and lecture
theatres, it has been observed that some students are always busy pinging,
2going or Facebooking, while lectures are on. Times that ought be channeled
towards learning, academic research and innovating have been crushed by the
passion for meeting new friends online, and most times busy discussing trivial
issues. Hence, most students suffer setbacks as a result of distraction from
the social media. As it was observed by Obi, Bulus, Adamu and Sala‟at (2012),
the use of these sites, also, affects students‟ use of English and grammar. The
students are used to short forms of writing words in their chat rooms; they
forget and use the same in the classrooms. They use things like „4‟ in place of
„for‟, „U‟ in place of „You‟ „D‟ in place of „the‟ and many others. This could
affect their class assessment. Social networking sites, although, has been
recognized as an important resource for education today, studies, however,
shows, that students use social networking sites, such as, Facebook for fun, to
kill time, to meet existing friends or to make new ones (Ellison, Steinfield,
and Lampe 2011). Although it has been put forward that students spends much
time on participating in social networking activities, with many students
blaming the various social networking sites for their steady decrease in grade
point averages (Kimberly, Jeong and Lee, 2009).
According
to Kuppuswamy and Shankar (2010), social network websites grab attention of the
students and then diverts them towards non-educational and inappropriate
actions including useless chatting. Whereas, on the other hand, (Liccardi,
Ounnas, Massey, Kinnunen, Midy, & Sakar. 2007) reviewed that the students
are socially connected with each other for sharing their daily learning
experiences and do conversation, on several topics. Tinto (1997) argued that
extracurricular activities and academic activities are not enough to satisfy
some students those who are suffered by social networking isolation. This shows
that social networks are beneficial for the students as they contribute in
their learning experiences as well as in their academic life. However, the
survival and progress of any nation depend largely on the way of life of the
individual members of the society. Over the years, Nigerian society has
increasingly lost its sense of values due to socialization problems. Thus, more
people, especially the youth, are found engaged in anti social behaviour acts
like greediness, brutality, sexual immorality, cultism, corruption, armed
robbery, alcoholism, tribalism, drug abuse and addiction, examination
malpractices, high rate of indiscipline among students, adaptation of foreign
cultures in the name of civilization, unacceptable behaviour, immoralities,
criminal and violent films produced by mass media, disrespect for constituted
authorities which culminative yield a society of neither African nor western in
nature and several others which negatively affect the socialization process of
students thereby resulting into mass failure in examinations as well as poor
academic performance. There are many factors that cause these problems, but
above all, the missing gap or ineffectiveness in the socialization process of
the growing generation especially at the angle of primary agent of
socialization is the fundamental cause.
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